i'm a recovering designer of mass production. i used to be in fashion for years + years. i came out of it jaded + feeling quite uncreative. not that i'm dissing the industry or the trade, it's just that i got lost in it. BIG time. i started pink mist industry as an outlet to get back in touch with that creative side, if it still existed. i discovered that embroidering cards by hand (take a looooong time + hurt my fingers) has been very therapeutic. it's tactile, personal, intimate. makes me feel like an artist again (w/ its misery + all). luckily, i have this list to remind me how NOT to fall back into the dark side. ultimately, it's not about what i DO, but who i AM as an artist. i'm back.
i took a little field trip to URBAN ALCHEMIST. it's a store located in park slope, brooklyn - one of my favorite neighborhoods in new york. i met the lovely rebecca (sorry i missed you, imaan), dropped off some of my hand-embroidered goodies from the early spring collection + even got some great indie biz tips. it's a precious little store with a wonderful selection of handmade items. it's definitely worth the visit if you live nearby.
loving these 'eat ice cream' + 'eat cake' embossed cards by the proud mama of bbb sisters. now we know where their talent come from.
they suggest using them for: birthdays, weddings, anniversaries... i was thinking more like: post-break up, valentine's day for singles... am i just a cynical person??
i'm launching my new 2010 early spring collection! (also introducing the latest valentine's day cards)
it includes a lot of sweet, romantic, nostalgic pieces. to help me achieve the desired effect, i've incorporated some watercolor. yes, they're individually hand-painted - in addition to the hand-embroidery. it is a tedious process but i absolutely LOVE doing it. every stitch + every stroke is made with great care, i promise ;)